ADVERTISING
PORTFOLIO
work created while attending
vcu's robertson school of media & culture
our idea was focused around the concept of "reclaiming the dinner table." in our fast-paced generation we seem to have forgotten the importance of organic, intimate moments, like those at dinner table. nowadays the dinner table is the "laundry table" or the "office table," so our strategy is focused on changing that mentality through interactive advertisement.
creative team:
m. spencer washington // megan burke
creative director: bridget camden
we had two separate concepts, one based on the idea of sonar being "unbelievably accurate" allowing you to catch extraordinary things.
the second celebrates the technological aspect of sonar fishing. even though it may seem like cheating to traditional fishers, they can't argue the results.
creative team:
m. spencer washington // michael bottorff
creative director: bridget camden
this campaign was centered around "bringing cleaning full circle," taking the universal cleaning power of arm & hammer onto a larger, more meaningful scale. giving people the ability to restore monuments, clean up local hangouts, and overall positively help their community thrive via an all-in-one inclusive program is better than just guaranteeing shiny floors.
creative team:
m. spencer washington // caroline onder
creative director: bridget camden
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our campaign consists of several outdoor visuals which play on the services offered by AAA insurance, in a more fun way than the average information buffet.
creative team:
m. spencer washington // angelica anderson
creative director: bridget camden
this campaign is meant to give kids (and those at heart) the chance to express themselves and their unique traits, with the help and support of their LEGO friends
entered into one show competition 2015/16.
creative team:
m. spencer washington // kiley belanga
creative director: bridget camden
